Forever, for one night.
A wedding dress is usually one of the most expensive garments an average woman would ever purchase, worn for one day and then preserved in a box in the attic for years.
Drawing inspiration from weddings, the storytelling is seen through a trashy lens, to show the juxtaposition between emotional permanence and reckless spontaneity. The wedding dress becomes an object of ritual, rather than utility. The woman is not in love with the man; she is in love with her dress.